Visitors to the site enjoy a well-organized, simplified layout that leads them quickly to get involved, mainly through registration or donation.

Germany: from 18.000 to 46.140 donors (+256%)*
 

^{*Registrations per month in comparable period since launch.}

Dynamic social platforms feed additional content to the site and promote volunteer action around donor drives and other fundraising initiatives.

Poland: from 5.356 to 9.532 donors (+178%)*

^{*Registrations per month in comparable period since launch.}

Short films using illustrated characters explain the process of becoming a donor in a simple and charming way, making registration more likely.

UK: from 5.872 to 15.410 donors (+262%)*

^{*Registrations per month in comparable period since launch.}