Guerrilla Games

A leading game studio’s brand world, taken to a new level.

Horizon zero dawn screen 02 ps4 eu 16jun15

Artistry

As with all their games, Guerrilla gives free rein to their imagination, creating not just new creatures and settings, but complete languages and cultures.

The new site reflects this abundance of creativity, with full screen imagery and video, as well as elegant functionality.

The website is holding people’s attention with a low bounce rate of 24%.

The strategy

Guerrilla’s pioneering game engines ensure a silky smooth game experience. Following this lead, the site uses a flexible, but secure CMS system.

Mobile templates were also made to integrate seamlessly with job application software for candidates on the go.

Despite using full screen imagery and video, average load time for a page is a brisk 2.5 seconds.

Technical Excellence

Panel 4

Attention to Detail


Although not up for review, we nonetheless refined the weight of the logo for a more optically balanced look.

We also combined a bold, new typeface with a fresher colour palette to create an awesome, but welcome impression of the new Guerrilla.

Not only are job applications growing, but 25% of candidates continue to browse after submission.

Services

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