By collaborating with our audience in workshops, we created an authentic new visual approach that brought Shockwaves’ new brand positioning to life. 

Consistently eye-catching and edgy, it gave Shockwaves greater visibility when compared to its local market competitors.

We combined a social channel communication strategy with a range of shareable new video content. This included videos that would capitalise on news and relevant events.

These videos were designed to be shared among teenagers, while selling the merits of Shockwaves’ hair styling products in a way that felt genuine to a discerning audience.

For the duration of this campaign, the video content was watched over half a million times. Since this was achieved without any media support, it shows the power of advocacy amongst style-stricken teenagers.