From 2010 to 2015, we helped Emirates take the brand platform from communications to product positioning, traveller engagement, service innovation concepts, branded content programmes and lifestyle loyalty strategies.

Launched in over 80 markets, the new brand platform celebrated global travel and demonstrated Emirates’ commitment to help people realise their potential through travel.

During our tenure, the airline became the most valuable airline brand in the world ($5.48 billion). [Brand Finance tracking]

Sponsored content series for BBC World News & CNN International demonstrated the transformative power of travel when people of different talents and cultures connect, exchange perspectives and create new ideas together.

Emirates diverse, multilingual crew shared unique expressions from around the world in a series of short clips. They encouraged new, entertaining exchanges on social media, while building affinity with cabin crew and the brand.

Emirates’ SkyCargo and Holidays business, as well as Emirates Aviation University & employee recruitment programmes were successfully integrated with the Hello Tomorrow brand platform.