Pampers

Lasting memories from a baby’s first years, shared and published

Simple to use

All comments and likes are automatically added with each photo and users can easily share their creations with friends and family.

181,000 Baby Books have been created across 38 markets.

Users choose from a range of themes, colours, filters and stickers to create a completely personalized book.

As Pampers’ first digital ‘goodwill’ product, Baby Book has earned 5,5M impressions and 2,5M story likes.

Printing a book creates a lasting physical record, not just for baby, but also for friends and family who have shared in its creation.

Average time of 8,25 minutes on site preparing Baby Book layouts.