Peugeot
Getting personal with our destination app
We used traditional and digital channels to drive people to the online app as well as the influential Peugeot Dealership network. The app took social information to create a truly personalized 108: the key USP of this model.
Brand awareness and positive perception increased by 24%.
We took this idea into the real world and developed a pop up experience that also allowed people to connect with Facebook and have their personality projected onto a real 108, pairing them with one of the eight design themes that matches them best.
Referral traffic through social channels increased by 45%.
Peugeot pops up around Holland
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