Based on the belief that powerful images can make us think beyond what we already know, Inspire Understanding embraces and celebrates the role that photojournalism plays in the world, whilst supporting the people that give these stories a voice

Our brand proposition was implemented through a new online presence, brought to life across multiple channels. A reimagined web platform features navigation that encourages exploration, while delivering expanded background information on images, photographers and current events.

Browsing the World Press Photo galleries leads visitors beyond the images themselves. Interviews with the photographers give further insights into why they covered the stories they did and the challenges surrounding them. Additional links give even wider context to both the photography and the subject.

The customized site was developed to help visitors easily reach content according to category or photographer, as well as browse work from World Press Photo’s extensive archives. 

We made sure the system was flexible and robust enough for those managing the content at World Press Photo, so that updating the site could be done with minimal training or documentation.

As part of the new positioning, World Press Photo's brand identity was also brought up to date. The simple, restrained logotype works more effectively on all online and offline channels, making World Press Photo even more recognisable across the world.